It wasn’t that long ago that the only look we were going for was Cara Delevingne’s full, matted brows. Create a line of products that promised to give us just that – Glossier Boy Brow, Benefit Gimme Brow. Today, however, the brow plastic effect is what we strive to emulate.
Brow plastification uses a chemical solution to lift and straighten the brows. The result is perfectly groomed eyebrows that lasts for about six weeks. However, not everyone has the time to book a treatment. Luckily, Isamaya Ffrench, one of the industry’s most iconic makeup artists, just launched her own makeup line, with a brow product that nails the laminated look.
“Having a clear brow gel was the perfect addition to that first drop,” says Ffrench. “To keep the face well-groomed, clean and fresh. It achieves a brow plasticizing effect and comes with a mini comb to help get the product in there, brush the hairs and straighten them with the back of the comb.’
What makes this brow product different from sheer brow mascaras that condition your brows is the fine toothed comb that glides through the brows and separates individual hairs for that post-lamination look.
Brow plasticization before and after
This is an example of eyebrows before and after brow plastic treatment.
Browlacq eyebrow plasticizer before and after
And here is the before and after of using the Isamaya Ffrench Brow Plasticizer.
The verdict of a beauty editor:
I am totally obsessed with the laminated brow look. The bigger the better I say. And I think this little container of joy might be the next best thing to real therapy. A little bit of product goes a long way, so when you consider that a brow waxing treatment can cost between £60 and £100, the brow gel will last you a long time. The staying power is also incredible. I apply it in the morning and my brows stay in place until night. I will say that knowing how much to wear takes practice, but once you nail it your brows will thank you. I have really light hair so I occasionally fill in my brows first to add definition and then add the plasticizer on top. Overall, I’m totally hooked.